Practical guides to web analytics that put your visitors first. Learn to track what matters without compromising anyone's data.
When a tool calls itself “open source,” most people nod along without asking what they actually get out of it. Lower price? Sometimes. But the real prize is quieter and…
June 5, 2026
Fresh insights on privacy-first analytics and tracking
Almost every website has a privacy policy, and almost nobody reads it. That’s partly because most of them are copy-pasted legal sludge written to protect the business, not to inform…
May 13, 2026
“Don’t worry, it’s all anonymous.” You’ve probably said it about your analytics, or heard a vendor say it about theirs. The trouble is that “anonymous” has a very specific technical…
April 22, 2026
Most businesses set up analytics and never think about the other end of the lifecycle: how long all that visitor data sticks around. It quietly piles up for years —…
April 7, 2026
Data you cannot trust is worse than no data at all. Bad data gives you confidence in the wrong decisions — you spend money on campaigns that do not work,…
March 31, 2026
Every visitor to your website is on a journey. Some are just discovering you exist. Others are comparing options. A few are ready to buy right now. The website tracking…
March 27, 2026
You ran three marketing campaigns last month. Two people bought your product. Which campaign gets the credit? This is the central question of revenue attribution — and getting it wrong…
March 24, 2026
Find the guides most relevant to your needs
Core analytics metrics and concepts explained simply.
Real-world implementation stories and results.
Conversion funnels, revenue tracking and attribution.
GDPR compliance and cookie-free tracking strategies.
Reviews and comparisons of open source analytics.
Step-by-step guides for implementing tracking.