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Colourful 3D sales funnel cone representing the website tracking funnel stages
E-commerce & Conversions 11 min read

The Website Tracking Funnel: From First Visit to Conversion

Every visitor to your website is on a journey. Some are just discovering you exist. Others are comparing options. A few are ready to buy right now. The website tracking…

Sebastian Anderson, web analytics consultant Sebastian Anderson
Marketing attribution concept with laptop and calculator on yellow background
E-commerce & Conversions 8 min read

Revenue Attribution: Which Channel Actually Drove the Sale?

You ran three marketing campaigns last month. Two people bought your product. Which campaign gets the credit? This is the central question of revenue attribution — and getting it wrong…

Sebastian Anderson, web analytics consultant Sebastian Anderson
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